Worse still, Ofcom has decided that local programming, other
than in formal news bulletins, is of little consequence or importance. In
response to the Digital Economy Act 2010, announcing measures “to protect and
promote what listeners want most from local radio” Ofcom cited research which
said news is valued more than other content on local commercial radio. As a
result the licensing authority decided that stations could request to reduce the
number of locally made programme hours if they committed to providing local
news bulletins throughout weekday daytime. In other words the local relevance
of the other 58 minutes per hour, and ALL programmes outside weekday daytime,
were of little importance provided you could insert some recorded local news material
at the top of some peak hours. Ofcom announced “The measures will still ensure
that local stations stay local – providing the locally focused content
listeners want and which is protected by the legislation governing radio – but
in a more flexible way.”
At the same time Ofcom said it would permit local FM
stations to co-locate and share all of their programming within “approved areas”.
It said this would allow local services to merge to form larger, more
financially viable stations. These approved areas were more like regions – the whole
of Northern Ireland for example – and in the north east of England reflected
the entire former Tyne-Tees TV region. As a result, in approving the changes to
the TFM licence, Ofcom was able to say: “The proposed changes to co-location
and programme sharing are consistent with Ofcom’s statement on commercial radio
localness regulation since the licences concerned are all within the same Ofcom
approved area.”
In agreeing the format changes for TFM Ofcom went on to make
the incredible assertion that: “The request has been agreed under
Section106(1A)(a) of the Broadcasting Act 1990 – that the departure would not substantially alter the character
of the service.” Nobody who has ever
lived and worked in Teesside or North Yorkshire would ever believe that the
character of a radio programme presented from Newcastle would be the same as
one presented from Stockton. Ofcom believes that the social, cultural, economic
and historic differences between these two large communities can be adequately
reflected in a few minutes of local news items in every 24 hours.
Unfortunately the BBC has always held an equally ambivalent attitude
towards the value of its own local radio programming. It is only a couple of
years since BBC Local Radio appeared to be under threat in the last round of
cost-cutting by the Corporation. And while hundreds of community radio services
have opened in the past decade or so these are limited in coverage area and funding
and have, correctly, a focus different to that of a broadly-based, entertainment-led,
commercial operation. As a result, over much of the UK, a large gap is opening
in our radio landscape. The originally local services have been allowed to
become region-wide while the regional stations have become essentially national
brands.
This migration upwards in size happens in most areas of
business and human endeavour and is generally seen as a good thing. However as
a local bakers shop, car dealership or carpet warehouse grows, goes regional and
then national (when a healthy economy permits) other people can launch new
local enterprises to fill the space and introduce fresh new ideas, products and
services. In radio this is not the case. Ofcom has complete control over who
may use the radio spectrum for broadcasting and they have decided that, firstly,
there are no more available suitable frequencies in the FM band in most
built-up areas and, secondly, that, even when they become available, they
should be allocated to either low-power community services or for region-wide
stations.
Still the vast majority of listening is on FM and this remains
the most efficient and effective way of delivering high-quality local radio.
For a local service transmitting via DAB digital radio is like using a very
expensive sledgehammer to crack a small nut. While anyone can set up a new
audio service via the internet this is an ideal method of delivery for a nation-wide
or even worldwide community of interest but lacks the flexibility and
efficiency of FM local radio, where millions of radio sets already exist in
homes, cars and workplaces.
We are left with an very inefficient use of the VHF
broadcast spectrum, with a large number of separate medium-power transmitters
now carrying identical programmes nationwide while newcomers are told there is
no room in the band for their new ideas.
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